Sagewood Senior Living

Creating A Brand Within A Brand For Destination Dining

Sagewood Senior Living Community in Phoenix, AZ is nestled within the Sonoran Desert and boasts impressive resort-style living. SBC developed the interior design and the full FF&E package for this 4-story, 276,454 SF independent living building. The vision for a hospitality lifestyle came through in all the amenity spaces but shown brightest in the three restaurants on site – The Sonoran, The Canyon Café and The Owl’s Nest. Here, every artistic element was considered to elevate the brand including the customized signage, murals hand painted by local artists, and a collage of local flora, fauna and wildlife prints.


Draw inspiration from the Sonoran Desert

Utilize local artists

Help to create brand identity


The color palette and subject matter direction was drawn from the view of the Sonoran Desert

A local Phoenix muralist designed and painted murals in the Canyon Café and Sonoran Restaurants

Created logos and signage for the restaurants which were then included in Sagewood’s marketing materials

Interior Design
FF&E Planning & Procurement
Todd & Associates, Inc.
The Weitz Company
Alise O’Brien

2022 EFA Design Showcase – Honorable Mention

2021 SHN Best Independent Living Design

2021 EFA Remodel/Renovation – Silver

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